Can AdWords advertisers use multiple providers?

[Cyber]

AdWords advertisers are contractually barred from exporting their ads from Google to a competing paid search provider, Ben Edelman reveals. His study "PPC Platform Competition and Google's "May Not Copy" Restriction" shows how such exclusion of competing platforms can lead to anticompetition claims, as it has an effect on SMEs.- Prof. Cedric Manara [Content under License]


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